Client website · Design house

Lumynery

A refined German-language website bringing personalised stationery, brand design and digital services into one cohesive experience.

Project overview

The challenge.

Translate a tactile, detail-led creative brand into a digital presence without losing its warmth, while clearly serving both private and business audiences.

What had to be solved

  • Balance editorial storytelling with a short, obvious route to enquiry.
  • Serve personal celebrations and business services without fragmenting the brand.
  • Keep image-led pages responsive, accessible and practical to maintain.

The solution.

Built a responsive editorial experience with rich imagery, clear service pathways, a structured catalogue and direct enquiry journeys. The implementation also includes legal pages and performance-minded image delivery.

How the solution responds

  • Created reusable editorial sections that protect the visual rhythm across every page.
  • Organised services and catalogue products around the questions each audience brings.
  • Added responsive imagery, metadata, legal routes and accessible navigation as part of the core build.

Technology

Next.js 16React 19TypeScriptSCSSNext Image
View source on GitHub

Product capabilities

What was delivered.

01

Immersive brand-led homepage

02

Private and business service journeys

03

Custom product catalogue

04

Responsive contact and enquiry flow

How it was built

Decisions behind the product.

01

Product approach

Started with the brand language and content hierarchy, then mapped distinct journeys for personal celebrations, business clients and digital services. Reusable page sections preserve a consistent visual rhythm as the offer grows.

02

Technical foundation

Server-rendered Next.js App Router pages use typed React components, local image assets and modular SCSS. Metadata, legal routes, accessible navigation and responsive image sizing are handled at page level.

03

Core journeys

  • Discover the studio and its positioning
  • Explore services or catalogue products
  • Move into a direct project enquiry

Inside the product

The experience in practice.

Lumynery interface view 1
Lumynery interface view 2
Lumynery interface view 3
Lumynery interface view 4
Lumynery interface view 5
Lumynery interface view 6

The outcome.

A complete branded website that guides visitors from discovery to catalogue and enquiry.

The result gives the studio a polished digital home where its positioning, offer and visual identity work together consistently across desktop and mobile.

What the product now enables

  • One coherent destination for the brand, offer, catalogue and contact journey.
  • A reusable page system that can support new services and product categories.
  • Clearer conversion routes from inspiration to a direct project conversation.

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